Our Journey
Devotedly creating genuine Italian pizza with enthusiasm since 1985
From Naples to Your Community
'InnovativeThinking' originated with a singular vision: to introduce true Neapolitan pizza into London. The Bianchi lineage established our pizza shop in 1985, originating as a quaint, family-oriented business with secret recipes passed down from ancestors.
Marco Bianchi, our patriarch, mastered the pizza craft during her Italian sojourn, learning from esteemed pizzaiolos in Naples, the cradle of pizza. After her return to the UK, she was compelled to replicate the essence of classic Italian pizza, insisting on age-old techniques and the purest ingredients.
Our once humble 12-seater has since grown into a cherished neighborhood fixture, yet our devotion to excellence and genuineness remains steadfast. We maintain traditional wood-fired ovens, prepare our dough from scratch daily, and procure the most pristine ingredients available.
'InnovativeThinking' is to this day retained by the Bianchi family, with the next generation now at the helm, guiding our fervent crew. While we’ve welcomed new technologies, our core principles persist unchanged: we produce delightful, traditional pizzas that foster community.
Our Principles
Pristine Components
We procure only the freshest and finest components, partnering with local growers and Italian suppliers to guarantee genuine tastes.
Heritage Techniques
Our pizzas are fashioned using classic techniques; our dough matures for 48 hours and is then baked in original wood-fired ovens.
Focus on Community
We strive to be more than a dining place—actively participating in the community, fostering local endeavours, and offering a hospitable space for everyone.
Eco-friendliness
We are dedicated to practices that respect the environment, from minimizing food wastage to utilizing sustainable packaging and supporting eco-conscious farming.
Meet the Team
The dedicated individuals who bring you our exquisite pizzas
Marco Bianchi
Proprietor & Lead Chef
A second-generation proprietor trained in Naples, refining our recipes for over a decade and a half.
Isabella Torres
Culinary Director
Honed skills in Italy, Isabella brings over a dozen years of gastronomic prowess to our eatery, focusing on in-season offerings.
Giuseppe Romano
Pizza Virtuoso
A native of Naples, Giuseppe has dedicated over two decades to perfecting pizzas and is the mentor of our pizza chefs.
Emma Clark
Dining Coordinator
Emma ensures guests enjoy an unforgettable visit and leads our welcoming team with both warmth and precision.
Alex Wu
Head of Beverages
Alex selects our range of natural drinks, focusing on drinks that complement the flavours of Italian pizza.
Customer Impressions
This is the most genuine Neapolitan pizza I've enjoyed outside Italy. The crust has that ideal chewiness and those iconic charred marks only achievable with a wood-fired oven.
Edward Brown
I appreciate that 'InnovativeThinking' relies on local produce and sustainable practices. One can truly discern the quality with every mouthful. Their changing menu items are always eagerly anticipated!
Olivia Miller
I've been a patron for numerous years, and the caliber has consistently been top-notch. The team treats you like kin, and the pizzas are sheer delight. Don't miss out on the Truffle Mushroom pizza!
Andrew Garcia
Distinctions & Honors
Premier Pizzeria in Karlport
Local Culinary Prizes, 2019-2023
Top 50 Pizza Haunts in the UK
National Eatery Directory, 2021-2023
Certified Traditional Neapolitan Pizza
Neapolitan Pizza Official Association, 2018
Award for Green Business Ethics
Regional Sustainable Business Consortium, 2022
Visit Our Locale
Discover the authentic flavours of Italian pizza in a cordial and inviting setting